It’s always fun to do something a little different. We were stoked when Casey Nelson LLP approached us to create a website dedicated to cyclists. BikeCounsel.com is a cool resource for Illinois cyclists — with upcoming events in the Chicago area and beyond, articles, and even a weather widget. Of course, there is also a legal component! Illinois bike accident attorney John P. Casey assists cyclists with two common issues: injuries and pesky traffic tickets.
This project started with logo design. John is a long time cyclist and very active in the community. He wanted a logo that would easily transfer to jerseys, water bottles, and other gear to help spread awareness about the website. We don't want to toot our own horn but we think our logo designer knocked it out of the park! We can't wait to see all of the ways the firm will use the logo!
Design Concept #97 felt like the right fit for this project. Because John plans on doing a lot of offline marketing to attract visitors to the website, he could keep the home page short and to the point. One of our objectives was to make the website feel more like a handy tool than a law firm website. With that in mind, the home page slideshow simply showcases photographs of folks cruising around on their bikes (no stereotypical personal injury stock photographs here!) and the footer highlights three of several resources found on the website.
The full website may be viewed here: BikeCounsel.com.
Or see the design in our law firm website design portfolio.
Bikecounsel.com - Casey Nelson LLP helps cyclists throughout Illinois.
Bikecounsel.com - Casey Nelson LLP
1749 S. Naperville Road
Wheaton, IL 60189