Century-Old Traverse City Law Firm Gets a Website Design for the 21st Century


Not many law firms can boast of roots in their community that are a century deep, but Kuhn Rogers, in Traverse City, Michigan can. The firm’s predecessor was founded in 1891. While the firm website didn’t date back quite that far, it was still in need of an update. The respected firm is composed of over a dozen attorneys experienced in several practice areas including energy and environmental law and corporate mergers and acquisitions.

One of the attorneys describes the firm as “a general practice firm without a single general practitioner.” Each of the attorneys has extensive experience in a limited number of practice areas. Consequently, the firm offers clients both a great breadth of practice and an impressive depth of experience. All the firm needed was an up-to-date website that reflected both its long history and its cutting-edge legal knowledge.

The Website

Breadth of Practice. Depth of Experience.

It’s a common problem in busy smaller law firms: attorneys are so busy working for clients, they don’t have time to work on updating their websites. Unfortunately, even law firms with stellar reputations and track records need to keep up their image online. Kuhn Rogers’ existing website simply didn’t reflect their unique combination of sophistication, skill, and approachability.

Their new website conveys both the firm’s roots in the community and fresh, modern style. The homepage is dominated by an image of the firm’s premises against a background of white and charcoal with violet accents. Because the firm serves a wide range of clientele, the homepage funnels readers toward legal services for either businesses or individuals. The straightforward site navigation allows prospective clients to readily access the information they need.

And because the firm’s attorneys are absorbed in their work, they left it to The Modern Firm’s law firm website writing services to describe much of their practice. Our intensive branding process gives our writers a clear idea of what sets a firm apart from competitors, so they can express that in the law firm’s website content: a law firm with long roots, extensive offerings, deep experience, and a bright future.

The full website may be viewed here: www.kuhnrogers.com
Or see the design in our law firm website design portfolio.

Based in Traverse City, Michigan, Kuhn Rogers PLC represents clients throughout Central Michigan and the Midwest.

Kuhn Rogers PLC
412 South Union Street
Traverse City, MI 49684
Phone: (231) 947-7900

Are you too busy to give your online image the polishing it needs? We’ve got time.

Categories: Website Launches