A big welcome to The Modern Firm's newest attorney marketing team member, Marketing Assistant Lauren Skaggs. Lauren recently returned to Michigan from California, and so she will join our growing cadre of Michigan staff members.
Lauren has a really interesting background, including all sorts of web-based administrative and support roles as well as general work with marketing, communications and social media. During her career she has worked with a wide range of folks including attorneys, but also — and let's face it, this is a bit more romantic — with the owners of a small winery where she served both as marketing coordinator and assistant winemaker!
We're not yet sure if she's willing to craft artisanal alcoholic beverages for us. Regardless, the entire Modern Firm team is really excited to put Lauren's zest for detail and organization to work for our solo attorney and small law firm marketing clients. Use of the internet to find a lawyer continues to increase and we've seen a concomitant uptick in requests for online marketing services — from local marketing to perfecting Google business pages to blog writing and running Google AdWords campaigns. Lauren will support these services — and more — so we can keep up the great level of service our clients have come to expect.
Lauren will work primarily with lead Online Marketing Specialist Ryan Gough, our go-to guru for web-based law firm marketing. Ryan is our sought after point-person for keeping us current with all-things-marketing, from Google algorithm updates to the importance of mobile responsiveness to how to get the most out of online pay-per-click campaigns.
So, welcome Lauren!
If you'd like to learn more about our online marketing services for attorneys, take a look at the resources below or drop us at line at firstname.lastname@example.org.