The Modern Firm, LLC

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver big dividends to your firm down the road. It is the best way to differentiate your firm from others.

Most important for every law firm are your relationships with clients. It’s the trust your clients develop in you, your knowledge of their business and industry, your responsiveness, anticipation of client needs, and, of course, the results you deliver. (more…)

Reprinted With Permission of Minnesota Lawyer

Assessing your law firm’s online marketing strategy

A Website need not be elaborate to be effective

By Michelle Lore | August 14, 2006
michelle.lore@minnlawyer.com

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There is no good reason for a law firm not to have a Website, at least according to Web designer Brendan Chard, who last week spoke at a MinnCLE conference devoted to solo and small firm practitioners.

A Website need not be elaborate to be effective, Chard told the crowded room of attorneys. “The primary information your Website needs to include is who you are, why you are great and how to get in touch with you,” he said.

Chard’s comments were made during “Websites and Online Marketing: Make Them Work For You” one of many continuing legal education (CLE) seminars offered at the second Strategic Solutions for Solo and Small Firms conference in Duluth. The 2 ½ day event was sponsored by Minnesota CLE. (more…)