The Modern Firm Blog

Professionals that serve the legal industry are coming together with the staff of The Modern Firm to create a collaborative resource that is truly helpful to solo and small firm lawyers. Topics range from law firm website design to time management and from business coaching to technology advice. Check back often for updated postings.

Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal

Written by: Brendan Chard - Monday, October 16th, 2006
Posted in: Good Reads/Tips, Marketing

There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a prospective client searches for your name. In fact, check yourself out by visiting Google and searching for yourself.

Put yourself in the shoes of a prospective client. If they have your name from a referral and decide to look you up online, what to they see, in what order to they see it, and is it easy to find you? If the answers to those questions aren’t coming up in your favor, you’re losing the best type of business there is.

To learn more about the benefits of websites for attorneys and law firms, continue to explore our website and our work. Or, simply give us a call and pick our brains, we’re always happy to talk.

Minnesota Lawyer: Assessing Your Law Firm’s Online Marketing Strategy

Written by: The Modern Firm - Thursday, August 17th, 2006
Posted in: Marketing

Reprinted With Permission of Minnesota Lawyer

Assessing your law firm’s online marketing strategy

A Website need not be elaborate to be effective

By Michelle Lore | August 14, 2006
michelle.lore@minnlawyer.com

View PDF Copy of this article

There is no good reason for a law firm not to have a Website, at least according to Web designer Brendan Chard, who last week spoke at a MinnCLE conference devoted to solo and small firm practitioners.

A Website need not be elaborate to be effective, Chard told the crowded room of attorneys. “The primary information your Website needs to include is who you are, why you are great and how to get in touch with you,” he said.

Chard’s comments were made during “Websites and Online Marketing: Make Them Work For You” one of many continuing legal education (CLE) seminars offered at the second Strategic Solutions for Solo and Small Firms conference in Duluth. The 2 ½ day event was sponsored by Minnesota CLE. (more…)