The Modern Firm, LLC

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver big dividends to your firm down the road. It is the best way to differentiate your firm from others.

Most important for every law firm are your relationships with clients. It’s the trust your clients develop in you, your knowledge of their business and industry, your responsiveness, anticipation of client needs, and, of course, the results you deliver. (more…)

I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact, attorneys are the #1 category of advertising expenditures in the Yellow Pages, followed by doctors, insurance and dentists.

If you are running ads in the Yellow Pages, are they working for you? (more…)