Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal

Posted 10.16.2006 in Good Reads/Tips, Marketing

There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a prospective client searches for your name. [...]

Minnesota Lawyer: Assessing Your Law Firm’s Online Marketing Strategy

Posted 08.17.2006 in Marketing

Reprinted With Permission of Minnesota Lawyer
Assessing your law firm’s online marketing strategy
A Website need not be elaborate to be effective
By Michelle Lore | August 14, 2006
michelle.lore@minnlawyer.com
View PDF Copy of this article
There is no good reason for a law firm not to have a Website, at least [...]

The Modern Firm to speak at MinnCLE Strategic Solutions for Solo and Small Firms

Posted 06.19.2006 in Out and About

Brendan Chard, of The Modern Firm will be presenting and exhibiting at the Strategic Solutions for Solo and Small Firms in Duluth, MN August 8-9.
Topic: Websites and On-Line Marketing, Make Them Work For You.
Description: This program will show you how to make a website a key part of your marketing and business operations. You [...]

Focusing on Client Service

Posted 03.01.2006 in Marketing

Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics complaints.
By Roy S. Ginsburg
If you ask attorneys whether their clients are satisfied, most [...]

The Modern Firm Invited to present at Solo & Small Firm Event in Duluth, Minnesota

Posted 02.22.2006 in Out and About

Brendan Chard, president of The Modern Firm, has been invited to speak at the 2nd annual Solo and Small Firm Event in Duluth, Minnesota, August 6-8.
Brendan will be presenting on how to get the most out of a law firm website. The presentation will cover marketing tips, do’s and don’ts, tips for creating business [...]

Brendan Chard Invited to Present at 3rd Annual Solo and Small Firm Institute in Dearborn, MI

Posted 02.21.2006 in Out and About

Brendan Chard has been invited back for a 3rd time in a row to speak at Michigan ICLE’s Solo & Small Firm Institute. The event will be held in Dearborn, Michigan at the Ford Conference Center.
Brendan will be speaking on:

Law Firm Websites, not just a marketing device
Getting the most out of Microsoft Outlook
Security, Firewalls [...]

Pro Bono Makes Cents: The Business Case For Pro Bono

Posted 08.01.2005 in Marketing

Pro bono service is frequently considered a selfless act, the “right thing to do.” But can a selfless act also be selfish? With respect to pro bono service, the answer is yes. While many attorneys volunteer legal services, few seem to recognize that performing pro bono work often yields substantial practical economic benefits for themselves, [...]

Coaching For Lawyers

Posted 07.01.2004 in Marketing, Time Management

Executive coaching, a professional development tool that combines strategic consulting and problem-solving counseling to help professionals set and reach their business and/or personal goals, has in the past decade found much support in the business community. Managers in corporations, including blue chip companies such as IBM, AT&T and Kodak, are realizing its benefits. Lawyers on [...]

Marketing Professionally & Ethically

Posted 10.01.2003 in Marketing

Proposed changes to the Minnesota Rules of Professional Conduct regarding marketing and professional communications call for modest adjustments in existing rules while encouraging effective client relations.
by Roy S. Ginsburg and Kenneth F. Kirwin
Business development. You keep reading about its importance to your career. You keep hearing about it from other lawyers in your firm and [...]