Seeking Testimonials

Posted 05.12.2010 in Good Reads/Tips, Marketing

Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials, because they are unsure how to begin.
For Your Website
You can ask for a client testimonial through e-mail or [...]

Speaking at Michigan Solo Small Firm Event

Posted 09.23.2009 in Out and About

I had a blast speaking last Friday at the combined Michigan ICLE’s Solo Small Firm and State Bar of Michigan annual meeting. Originally I was to present on the essential elements of a solid law firm website.  However, over the last few months there has been so much more interested in search engines and website [...]

Michigan Lawyer Works With The Modern Firm for Marketing

Posted 10.18.2008 in New Clients

We are pleased to be working with Michigan Probate Attorney Howard Linden to be providing his firm with comprehensive copy writing and link building services as part of our law firm internet marketing services.  Mr. Linden is a long time client of The Modern Firm, his website, which was launched a few years ago includes [...]

Improve Your Profits by Focusing on Client Retention and Satisfaction

Posted 01.04.2008 in Marketing

Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney. Client retention rates are key indicators of client satisfaction. And we all know [...]

Is Your Yellow Pages Advertising Paying Off?

Posted 07.16.2007 in Marketing

I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact, attorneys are the #1 category of advertising expenditures in the Yellow Pages, followed by doctors, insurance and dentists.
If you [...]

Brendan Chard Invited to Speak at Ohio State Bar Solo and Small Firm Convention

Posted 06.27.2007 in Out and About

Brendan Chard, president of The Modern Firm, has been invited to speak at the first annual Ohio State Bar Solo and Small Firm Conference in Columbus, OH on December 14th. This marks the 3rd state in which Brendan has done continuing legal education presentations on law firm website design and marketing.
The two presentations are entitled:

Creating [...]

Missed Opportunities: Not Asking Clients for Referrals

Posted 04.16.2007 in Marketing

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.
Some may believe that their clients will automatically refer business to them if the opportunity should arise and therefore, there is no need for the [...]

Brendan Chard to speak in WebCast for Minnesota CLE

Posted 02.03.2007 in Out and About

Brendan Chard, president of The Modern Firm, will be speaking as part of a panel of experts on the future of law office technology. The WebCast will air live on February 20th at 12:00PM CST.
Brendan will be speaking specifically on new and emerging trends for online technology available to lawyers including online marketing and [...]

Brendan Chard to speak on topic of online marketing ethics in MinnCLE Webcast

Posted 11.06.2006 in Out and About

Brendan Chard, owner of The Modern Firm, will be appearing as an expert guest on “Tech Tuesday” a live internet show being recorded at the new, state of the art, Minnesota CLE webcast studio.
On Tuesday, November 21st, Brendan and Todd Scott, Vice President of Risk Management Services for Minnesota Lawyers Mutual Insurance, will be [...]

Brendan Chard Speaks at Michigan ICLE Solo and Small Firm Conference

Posted 10.19.2006 in Out and About

Brendan Chard, President and CEO of The Modern Firm, spoke at the ICLE Solo and Small Firm Conference on Friday, October 19th in Dearborn, Michigan. The topic, Websites and Online Marketing: Make Them Work For You, covers the reasons small law firms should have a website, shares ideas for content and functionality, debunks common [...]