Improve Your Profits by Focusing on Client Retention and Satisfaction

Posted 01.04.2008 in Marketing

Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney. Client retention rates are key indicators of client satisfaction. And we all know [...]

Using Credit Cards for Retainers and Trust Accounts

Posted 11.26.2007 in Practice Management

One of the most commonly asked questions regarding our Law Firm Merchant Account service pertains to the rules surrounding trust accounts. The rules and requirements vary state by state, so you should check with your local bar to determine which of the following scenarios will work for you.
Scenario 1:
Tie the trust account directly to the [...]

Law Firm Marketing: Success is in the Details

Posted 09.22.2007 in Marketing, Practice Management

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver [...]

Missed Opportunities: Not Asking Clients for Referrals

Posted 04.16.2007 in Marketing

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.
Some may believe that their clients will automatically refer business to them if the opportunity should arise and therefore, there is no need for the [...]

Focusing on Client Service

Posted 03.01.2006 in Marketing

Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics complaints.
By Roy S. Ginsburg
If you ask attorneys whether their clients are satisfied, most [...]