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Law Firm Marketing: Success is in the Details
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There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver [...]
Is Your Yellow Pages Advertising Paying Off?
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I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact, attorneys are the #1 category of advertising expenditures in the Yellow Pages, followed by doctors, insurance and dentists.
If you [...]
Posts Tagged ‘Advertising’
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