What’s Your Voice Mail Bounce Rate?

Posted 11.06.2009 in Good Reads/Tips, Marketing, Practice Management

A thought just came to me as I was leaving a voice message for a law firm.  The greeting on their voice mail stunk, it made me want to hang up.  The attorney stuttered, sounded dis-jointed and not very awake.  This got me thinking.  On the web we worry about a website’s “bounce rate,” the [...]

Google adds 11th “Me” spot

Posted 04.23.2009 in Good Reads/Tips, Marketing

Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since it’s free and may just land your picture [...]

Links in Advertising

Posted 01.22.2009 in Marketing, Technology

I just got done speaking with a client about website statistics and we made a startling discovery about lawyers.com.  This client, like many law firms, is paying to have a prominent and complete directory listing on the Martindale Hubble website lawyers.com.  The reason we were looking at statistics was to figure out how much traffic [...]

Don’t Forget To Sign Your E-Mails

Posted 01.10.2009 in Good Reads/Tips, Marketing

One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a company website.  Since I’m in my e-mail all day, an [...]

LinkedIn – An Introduction

Posted 01.05.2009 in Marketing

I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions.  “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected with him. The explanation went something like this.
Me: LinkedIn is a networking [...]

The Importance of Your Name

Posted 01.02.2009 in Marketing

We work with a lot of lawyers that are looking to promote their practices on the web. When talking with a new client their first request is “I need a website,” the second is “I need to get on Google.” When they say ”I need to get on Google” they’re often convinced that they want to be [...]

Improve Your Profits by Focusing on Client Retention and Satisfaction

Posted 01.04.2008 in Marketing

Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney. Client retention rates are key indicators of client satisfaction. And we all know [...]

Law Firm Marketing: Success is in the Details

Posted 09.22.2007 in Marketing, Practice Management

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver [...]

Is Your Yellow Pages Advertising Paying Off?

Posted 07.16.2007 in Marketing

I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact, attorneys are the #1 category of advertising expenditures in the Yellow Pages, followed by doctors, insurance and dentists.
If you [...]

Missed Opportunities: Not Asking Clients for Referrals

Posted 04.16.2007 in Marketing

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.
Some may believe that their clients will automatically refer business to them if the opportunity should arise and therefore, there is no need for the [...]