Improve Your Profits by Focusing on Client Retention and Satisfaction

Posted 01.04.2008 in Marketing

Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney. Client retention rates are key indicators of client satisfaction. And we all know [...]

Law Firm Marketing: Success is in the Details

Posted 09.22.2007 in Marketing, Practice Management

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost you a little extra time and attention, but can deliver [...]

Is Your Yellow Pages Advertising Paying Off?

Posted 07.16.2007 in Marketing

I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact, attorneys are the #1 category of advertising expenditures in the Yellow Pages, followed by doctors, insurance and dentists.
If you [...]

Missed Opportunities: Not Asking Clients for Referrals

Posted 04.16.2007 in Marketing

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.
Some may believe that their clients will automatically refer business to them if the opportunity should arise and therefore, there is no need for the [...]