Seeking Testimonials

Posted 05.12.2010 in Good Reads/Tips, Marketing

Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials, because they are unsure how to begin.
For Your Website
You can ask for a client testimonial through e-mail or [...]

Shooting Web Videos over at Michigan’s ICLE

Posted 10.20.2009 in Out and About

I spent some time the last couple Monday’s being filmed for ICLE’s new web video series “Top Tips in Ten Minutes.”  Available to ICLE’s online partnership subscribers the two videos I shot were on Top Tips for an Effective Law Firm Website and Top Money Saving Tips for Law Firms.
The videos will be released in [...]

ACLEA NYC Here I Come

Posted 10.01.2009 in Out and About

Thank you to Peter Berge over at Minnesota CLE for thinking of me when it came time for him to help select speakers at ACLEA’s conference next summer in New York City.  I’ll be presenting on what CLE directors and their IT/Website staff need to know about search engines and search optimization to effectively have [...]

Speaking at Michigan Solo Small Firm Event

Posted 09.23.2009 in Out and About

I had a blast speaking last Friday at the combined Michigan ICLE’s Solo Small Firm and State Bar of Michigan annual meeting. Originally I was to present on the essential elements of a solid law firm website.  However, over the last few months there has been so much more interested in search engines and website [...]

Google adds 11th “Me” spot

Posted 04.23.2009 in Good Reads/Tips, Marketing

Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since it’s free and may just land your picture [...]

Going On Vacation in a Wired World

Posted 04.20.2009 in Good Reads/Tips, Technology, Time Management

Getting out of the office and on vacation is one of the of the hardest things to do when you work for yourself. Technology, great as it is, always seems to have a hold on us.  Fortunately, we can use technology to fight technology allowing you to actually enjoy that vacation you’ve earned.  Following you’ll [...]

Links in Advertising

Posted 01.22.2009 in Marketing, Technology

I just got done speaking with a client about website statistics and we made a startling discovery about lawyers.com.  This client, like many law firms, is paying to have a prominent and complete directory listing on the Martindale Hubble website lawyers.com.  The reason we were looking at statistics was to figure out how much traffic [...]

Don’t Forget To Sign Your E-Mails

Posted 01.10.2009 in Good Reads/Tips, Marketing

One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a company website.  Since I’m in my e-mail all day, an [...]

LinkedIn – An Introduction

Posted 01.05.2009 in Marketing

I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions.  “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected with him. The explanation went something like this.
Me: LinkedIn is a networking [...]

New Office Location!

Posted 07.31.2008 in Company News

After four years in Minnesota I am pleased to announce The Modern Firm’s return, or rather extension, back to Michigan.  Driven primarily by a desire to be closer to our families my wife and I have recently relocated to Brighton, Michigan and I am in the process of establishing a second office location there.  Our [...]