The Modern Firm Blog

Professionals that serve the legal industry are coming together with the staff of The Modern Firm to create a collaborative resource that is truly helpful to solo and small firm lawyers. Topics range from law firm website design to time management and from business coaching to technology advice. Check back often for updated postings.

Google adds 11th “Me” spot

Written by: Brendan Chard - Thursday, April 23rd, 2009
Posted in: Good Reads/Tips, Marketing

Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since it’s free and may just land your picture on page one go for it.

Creating a Google Profile is easy, just click the link to get started.  When you’re done, Google your name and see if it shows.  For me, it took about one hour for the profile to begin showing in a new 11th result spot at the bottom of page one.

News About This Feature:

Google Profiles Improves People Search - TechTree
Google profile users get a say in people search results - cnet

Tips:

  • Make a link to your website
  • Make a link to you LinkedIn profile
  • Keep your narrative professional
  • Put up your photo (Google will crop it for you)


Going On Vacation in a Wired World

Written by: Brendan Chard - Monday, April 20th, 2009
Posted in: Good Reads/Tips, Technology, Time Management

Getting out of the office and on vacation is one of the of the hardest things to do when you work for yourself. Technology, great as it is, always seems to have a hold on us.  Fortunately, we can use technology to fight technology allowing you to actually enjoy that vacation you’ve earned.  Following you’ll find tips on how to get yourself into a good state of mind before, during, and after your trip.

Achieve an “Emergency Available” State of Mind

I would consider myself quite wired. I can operate 90% of my business from my phone, and when I have a laptop with a high-speed internet connection there is no functional difference between my office and wherever I happen to be. The good and bad of this is anywhere could be my office, including most vacation spots. When I leave town, I try to achieve what I deem an “Emergency Available” state of mind and the tips below help with this.  I work to become comfortable with the idea that I’m not as important as I think I am, recognize that most of what I do day-to-day isn’t terribly time sensitive, and remind myself if a true emergency arises I can be reached.  Further, I make sure at all times that clients are informed that I’m out of the office, and if appropriate, give options for staff or people to contact.

Use Your Vacation Auto-Responder Preemptively

Most emergencies that come up while you want to be gone are often brewing before you leave.  One of the easiest ways to let the people you’re actively corresponding with know that you’re headed for vacation is to turn on your e-mail “out of office” message early.  Think of it as an “Almost Out of Office Message.” Instead of saying that you’re out of town, let them know you’re about to be out of town.  This way, if there’s something they need handled while you’re gone they can get it done now or arrange for it to be handled when you’re back.  This could easily be done with your voicemail greeting as well, just update it a week before you head out.

Sample Message:

Subject: Almost Out of The Office

“Hello, I wanted to let you know that I’ve received this email and will reply shortly.  Further, I wanted to inform you that next week I’m going to be headed out of town for a personal vacation with family.  If there’s anything you need handled before I go, please notify me now so that I can try to handle it for you before I leave. I’ll be back in the office and working normal hours on April 28th. Thank you.”

Use your Out of Office Auto-Responder Feature

Almost every email setup has some option for creating an “out of office” automatic response message.  For most small firm attorneys, it is likely found at the same place you’d log in to view your email messages over the web (webmail).  Microsoft Outlook has an Out of Office Assistant, but this only works reliably if you have your own Microsoft Exchange Server or use a Hosted Exchange service.  Before turning on your autoresponder, try your best to pause your listserv subscriptions so you don’t unnecessarily email massive amounts of people. In your message be sure to let people know: what type of trip you’re on (personal or business), when they can expect a response, and who else they can contact if they need a personal response quickly. A similar “out of office” message should be done for your voicemail as well.

Don’t Give A Date Range

Many small firm lawyers are concerned about what their clients will think if they catch wind of them being gone for anything longer than a day or two.  Personally, I think that much of that worry is unwarranted.  However, instead of saying you’re going to be gone from April 15th through April 28th, you could simply state that you’ll be back on April 28th.  That way, if someone contacts you on the 26th, they won’t know that you’ve been gone for the past 11 days.

Create An Emergency Path To You

Whether it’s a process you have with a person in your office, or simply giving out your cell phone number “for emergencies only” on your auto-responder and voicemail, give clients a way to reach you in an emergency.  You aren’t going to enjoy yourself if you’re wondering if things are crashing and burning while you’re trying to relax on the beach.

Secretly Extend Your Absence

Buy yourself an extra day or two to catch up.  If you’re planning on being back on the 26th, say that you’ll be back on the 27th or 28th in your auto-responder and voicemail.  That way, if something comes up when you return, you’ll have a little breathing room to deal with it.  If all goes smooth and you are in fact back to work on the 26th, you’ll have some time to review e-mails, prioritize tasks, and can let new calls and emails go unanswered without feeling too bad.

Screen Incoming Vacation Calls

You never know if an incoming call to your cell phone while on vacation is going to be a 10 second or a 3 hour ordeal. With the exception of calls you know to be family or friends, let all calls to your cell phone go to voicemail.  Because you’ve updated your mobile voicemail to say you’re out of the office, callers will often inform you in their message as to whether or not they think their call is a priority. Once you’ve listened to the message, wait until you have some down time to return the call. Remember, it’s your vacation.

Enjoy Yourself

The reality of working for yourself is that the buck always stops at you, and there is always a worry that something will come up or go wrong.  If you’ve warned people about your vacation, informed them that you’re actually on vacation, let them know when they’ll hear from you next, created a way for them to contact you in an emergency, and have given yourself a day or two of quiet time to catch up when you get back; you’ve really done all you reasonably can to be responsible to your clients. Go ENJOY YOURSELF.

Spam from Mr. Daniel Wong of Trailblazer Communications targeting lawyers

Written by: The Modern Firm - Saturday, March 21st, 2009
Posted in: Good Reads/Tips

Seems these days that spam and phishing schemes are coming from everywhere: email, text messages, Facebook friend requests, LinkedIn Invitations, fax machines… yeah, everywhere pretty much sums it up.  Over the last couple weeks I’ve observed a scheme targeting many of our law firm clients. A person, or more likely a team of crooks with lots of time on their hands, are filling out the email contact forms on law firm websites.  The form appears to be coming from a Mr. Daniel Wong who claims to be a representative or President of Trailblazer Communications with its “head office in Singapore.” He is supposedly seeking legal representation to help his company with delinquent American business accounts.

I was first tipped off by this when a couple of our clients asked me if the emails were legit. One of the first clues was to wonder why Mr. Daniel Wong, supposedly with multi-million dollar accounts to collect on, was contacting estate planning attorneys, family law firms, criminal defense lawyers and even our own company for help.  The second tip-off came courtesy of Google, which lead to an Asian Business blog operated by attorney Richard Kuslan, whom I’ve actually spoken with in the past on separate matters.  He has posted examples on his blog that are eerily similar to the ones received by our clients here, here and here.

If you’re ever contacted by e-mail, or even phone, and something just doesn’t seem quite right, take a minute to test out your suspicions on Google.  Often by copying and pasting a unique part of the message or even the phone number you’ve received into Google you’ll quickly find out whether others have reported on that message already.

Educate yourself about email phishing at these websites:
http://en.wikipedia.org/wiki/Phishing
http://www.microsoft.com/protect/yourself/phishing/identify.mspx
http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt127.shtm

So, to help guide those lawyers who have been contacted by Mr. Daniel Wong of Trailblazer Communications here’s the scoop: if you’ve received the following e-mails or something similar either directly or through your website, do not respond, they are a scam, just delete them, warn your staff and get on with your day.

“Attention Counsel The management of Trailblazer Communications Asia Pte Ltd requires your legal representation for our North American delinquent Customers. We are of the opinion that a reputable attorney is required to represent us in North America in order for us to recover monies due to our organization by overseas customers, and as well follow up with these accounts. In order to achieve these objectives a good and reputable law firm like yours will be required to handle this service. We understand that a proper Attorney Client agreement must be entered into by both parties. This will be done immediately we receive your letter of acceptance. Attorney, Your questions regarding this Proposal is welcome. Once more thank you for taking time from your busy Schedule to read this mail. Mr Daniel Wong President Trailblazer Communications Asia Pte Ltd Tel: 622 636 3476 Fax: 622 637 2457 Email:infotrailblazer@yahoo.com.sg”


“Attention Counsel: I have previously sent you an email; please confirm the receipt of this mail due to the urgency of this matter. If you are not in position to represent us at the moment kindly advice immediately. After a careful review, we decided to contact you to represent our company in North America . Trailblazer Communications Asia Pte Ltd is a communication company with its head office in Singapore, and branches all over Asia continent. We got your contact details from your local States chamber of commerce. The management of Trailblazer Communications Asia Pte Ltd requires your legal representation for our North American delinquent Customers. We are of the opinion that a reputable attorney is required to represent us in North America in order for us to recover monies due to our organization by overseas customers, and as well follow up with these accounts. In order to achieve these objectives a good and reputable law firm like yours will be required to handle this service. We understand that a proper Attorney Client agreement must be entered into by both parties. This will be done immediately we receive your letter of acceptance. Attorney, you can advise us what is required, and draw a proper letter of engagement that will be review by our board. We are most inclined to commence talks with you as soon as possible. We shall bring you into a detailed picture of what your responsibility is, when we receive your response. Your consideration of our request is highly anticipated, and we look forward to your prompt response to this request. Your questions regarding this Proposal is welcome. Once more thank you for taking time from your busy Schedule to read this mail. Mr.Daniel Wong President Trailblazer Communications Asia Pte Ltd Tel:+6562276367 Fax:+6562276373 Email:info_trailblazercommsltd@yahoo.com.sg”

Links in Advertising

Written by: Brendan Chard - Thursday, January 22nd, 2009
Posted in: Marketing, Technology

I just got done speaking with a client about website statistics and we made a startling discovery about lawyers.com.  This client, like many law firms, is paying to have a prominent and complete directory listing on the Martindale Hubble website lawyers.com.  The reason we were looking at statistics was to figure out how much traffic these listings had generated for their website.  It’s a logical question because the listing is expensive.  It should also be an easy question to answer because we have a statistics program that can tell how a visitor gets to one of our client’s websites, especially when they come from a search engine or another website that has a link on it.  It’s called referrer data, it’s automatically created and it’s very valuable data to use in evaluating the effectiveness of website marketing.

Much to our surprise, when we looked at the annualized website statistics, not a single visitor to the website came from a lawyers.com.  Since they had thousands of visitors this seemed very odd so we did some more digging.  Turns out, on their big expensive lawyers.com listing their website address it typed out, but it is NOT A LINK you can click!  This means that if someone found their firm in lawyers.com and then made the logical decision to visit their website they’d have to cut and paste the address or type it in manually thereby making it impossible for any statistics program to trace the source of the visitor.

In the case of lawyers.com, I searched around some profiles had working links and some did not, which means that they probably charge even more money to actually get a working link, which is dumb, but that just may be how they do it.  In any event, this brings up an important point.  When promoting your firm’s website online with directory listings, bar association profiles, banner ads, classified ads or whatever, make sure that there is a working link between that ad and your website.  Not only will it make it easier on the visitor, but it will make it possible to gather the data necessary to tell you what works and what doesn’t.

Don’t Forget To Sign Your E-Mails

Written by: Brendan Chard - Saturday, January 10th, 2009
Posted in: Good Reads/Tips, Marketing

One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a company website.  Since I’m in my e-mail all day, an even faster method is to look at an e-mail signature block because the people I want to call are usually the ones I’ve most recently e-mailed.  So it is frustrating when an e-mail is simply signed with a name and no contact information, especially when their email says “call me.”

Here’s a good signature block, it includes all of the essential contact information for this person and is just 5 lines long.

John Smith
john@company.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
phone: 555-555-5555  ext. 555
fax: 444-444-4444
web: http://www.company.com

Here it is with some optional enhancements:

John Smith
Title/Position
Company Name
john@company.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
phone: 555-555-5555  ext. 555
fax: 444-444-4444
web: http://www.company.com

more information at:
http://www.company.com/news/ - News
http://www.twitter.com/MyCompany - Alerts
http://www.linkedin.com/in/myprofile/ - Me

What is often overlooked with signature blocks is how much they can do to promote yourself and your company. First, every person you e-mail will have an easier time finding more information about you and your company so for that reason alone it’s good idea to have one.  Second, and not often thought of, is that some e-mails you write, such as postings to forums or listservs with public archives, can become indexed by search engines like Google.  Having a complete signature block will increase the likelihood that the search engines attribute your e-mail to your name and will make it easier for people who stumble upon that e-mail to get in touch with you.

One complaint I often hear about signature blocks like this is that they’re too formal for casual e-mails. I understand that concern but I think providing the information is more important.  What I do is sign my casual e-mails twice.  I keep my signature block as is, but simply sign my first name above it and create a little space between my name and the signature block.  Like this…

-Brendan
Brendan Chard
e: brendan@themodernfirm.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
w: http://www.themodernfirm.com
p: 800-741-8034 ext 101
f: 888-605-0495

more:
http://www.linkedin.com/in/brendanchard
http://www.twitter.com/TheModernFirm

LinkedIn - An Introduction

Written by: Brendan Chard - Monday, January 5th, 2009
Posted in: Marketing

I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions.  “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected with him. The explanation went something like this.

Me: LinkedIn is a networking tool most commonly used by working professionals that lets them connect with one another.  It allows a person who is looking for you to see who you know and whether or not you know some of the same people.  It also allows people who are connected with you to recommend your work via testimonials.  Finally, it gives you a structured one page bio that lets you present your professional and educational background along with interests and accomplishments.

Client: So it’s like MySpace for grown-ups?

Me: Yes, but without the dateline investigations

Client: OK, so what’s in it for you?

Me: Well, I am taking a risk by being associated with you, but hopefully not everyone knows as much about you as I do.  What I’m hoping though, is that when a potential client finds my profile, they’ll see and recognize people I’m connected with and see that I can be trusted before they even talk to me.

Client: Oh… well that’s a good idea, I think I’ll give it a shot too.  Thanks B-man.

The Importance of Your Name

Written by: The Modern Firm - Friday, January 2nd, 2009
Posted in: Marketing

We work with a lot of lawyers that are looking to promote their practices on the web. When talking with a new client their first request is “I need a website,” the second is “I need to get on Google.” When they say ”I need to get on Google” they’re often convinced that they want to be number one when someone searches for “Lawyer in Tennessee” or something extremely broad like that.  What is largely overlooked is the importance of their own name and the fact that they’re probably already on Google in some fashion, they just didn’t know it.

In law, as with other professions and situations, success if often defined by who you know and time after time it seems that the best cases, clients, job opportunities or whatever come from that personal connection. Advertising and traditional marketing has it’s place but before you start down the path of banners, search engine marketing, directory placement, referral services and anything else a salesperson has told you is the next great wave in web 2.0, ultra-portal, awesomeness Google yourself and make sure that the people who already know you can find you. Then, start reading some of the posts here that will show you how freely available resources like LinkedIn, Twitter, YouTube, Facebook and MySpace can help you master your name.

The Modern Firm Launches New Site for MinnCLE Small Firm Success

Written by: The Modern Firm - Monday, December 15th, 2008
Posted in: Practice Management, Website Launches

We are pleased to announce the launch of Minnesota CLE’s Small Firm Success website.  The Small Firm Success website is a go-to resource for solo and small firms across the country.  We enjoyed our partnership with their organization and are very happy with the outcome of the new site.

MinnCLE Small Firm Success used the following services from The Modern Firm:
Legal Website Design :: ModCustom
Website Hosting

Landing on Your Feet: Outplacement Services Make It Easier

Written by: Roy Ginsburg - Tuesday, December 2nd, 2008
Posted in: Good Reads/Tips

Hard times make for hard choices, sometimes including termination of employment relationships.  Outplacement services can serve both the employer and the employee in these circumstances, preserving good will for the former and enabling the latter to quickly move on to new opportunities.

By Roy S. Ginsburg

Severing employment relationships involuntarily is never pleasant, personally or professionally, no matter what your role. When it happens in a law firm or law department, it can be particularly challenging. Lawyers are competitive by nature, and a dismissed lawyer might be embittered or worse, tempted to contest the dismissal. Taking a cue from the corporate world, today’s proactive law firms and corporate legal departments are more likely to ease the transition by offering released attorneys the services of an outplacement provider. Outplacement services, tailored to the legal profession, can mean the difference between lasting resentment and, surprisingly, acknowledged respect.

Considering Outplacement
In today’s economy, where the legal industry is not already suffering, it’s bracing for the effects of a slow down in a variety of practice areas. (more…)

Creating a Satisfying “Second Act” in Your Legal Career

Written by: Roy Ginsburg - Wednesday, February 20th, 2008
Posted in: Good Reads/Tips, Practice Management

Attorneys are widely perceived as successful in life and many would affirm their satisfaction with their careers. But lawyers who can claim they “couldn’t be happier” are rare, and far more common are those who don’t take time to consider how making changes might yield greater satisfaction.

Some of you may remember the movie, City Slickers, starring Billy Crystal. He plays a radio ad salesperson who is going through a rough stage in his career. Like most, he complains to himself and others about his predicament, but unlike most, he is given a chance to reflect upon where he is in his career and where he’d like to go. The opportunity presents itself when he is asked by his son to talk to his elementary school class about his career. He begins his speech by saying, “value this time in your life. This is the time in your life when (more…)

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